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Social Media – WCPFC 2022

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The social media for our WCPFC 2021 campaign was underpinned by the tagline “Keep stocks in the green.”
This was a call to implement harvest strategies, to prevent overfishing and maintain in the long-term the prized healthy statuses that all major stocks of WCPO tuna has. The GTA’s social media campaign could be split into the primary strand that fell under our campaign tagline to accelerate harvest strategies and a secondary strand that sought to protect human rights onboard fishing vessels. This is because these two issues held the highest saliency among the GTA’s audiences.

Our social media campaign combined more factual, implicit posts initially with posts that employed parody, wit and urgency into the advocacy later on in the campaign.

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