The Global Tuna Alliance was created as a sector-wide, multi-stakeholder initiative of Partners to build a shared, global, and non-competitive solution to sustainability issues in the global tuna supply chain. It was incorporated as a foundation under the laws of the Netherlands in the summer of 2019.
Our vision is articulated through active engagement with decision-makers in these areas and through GTA Partners’ sourcing practices.
The GTA does not engage in, or develop positions on, gear-specific issues or matters which could act to disrupt the attainment of the GTA mission. The surprising thing about our advocacy is that it’s not NGOs or governments calling to address sustainability challenges, but the market; the retailers who have a shared interest in tuna sales. When the global marketplace for seafood is one of the boldest advocates for sustainable tuna fishing, it makes you stand up and take note.
Our Vision
Global tuna fisheries and ecosystems are healthy and resilient
as a result of responsible supply chains and best practice management.
Our Mission
To transform global tuna fisheries through the implementation of innovative and sustainable solutions
that protect marine ecosystems and enhance the livelihoods of all stakeholders involved.
The Global Tuna Alliance’s Strategy 2025-2030 stands as a testament to the collective vision, ambition, and determination of our Partners. This strategy is unique in both its scope and ambition, representing an effort created by the industry for the industry.