Our Five-Year Strategy

Our Five-Year Strategy

Our strategy has been thoughtfully designed in collaboration with our Partners, setting our direction and priorities for the next five years through to 2030. It is more than a plan – it is a shared vision, a commitment to the future of our oceans, and a pathway to deliver transformative results for global tuna fisheries.

At the heart of our strategy lies our three Key Focus Areas, each anchored in the concept of ‘Blue.’ Blue symbolises that the world’s oceans are home to a vast array of tuna fisheries. Each component of the strategy has been carefully crafted to address the unique needs of these fisheries, recognising that they vary widely in scale, intensity, and operational aspects.

From small-scale artisanal fleets to large industrial operations, we acknowledge and embrace this diversity, recognising that any type of fishery can be operated in a sustainable manner. However, we also acknowledge that not all components of the strategy are applicable or feasible for all types of fisheries.

This strategy provides a flexible framework for global tuna fisheries to pursue sustainability, while accounting for their unique characteristics and capabilities. For small-scale artisanal fleets, this means there is no expectation to deliver on areas that fall outside their feasibility or means. Instead, the strategy outlines best practices and pathways tailored to different scales of operation, ensuring that all fisheries, regardless of size or capacity, have the opportunity to contribute to a sustainable future in ways that are realistic and achievable for them.

By embracing this inclusive and adaptable approach, the strategy ensures that all fisheries, whether artisanal or industrial, can find their role in safeguarding global tuna resources while operating within their unique contexts. Collectively, we believe our strategy sets a clear pathway forward to deliver meaningful results for global tuna over the next five years.

We believe in action. We believe in progress. We believe in the power of collaboration. Together, we can achieve meaningful results. Together, we can shape the future of global tuna. Together, we can make a difference.

Blue Resilience

Resilient tuna stocks and associated ecosystems are of primary importance to ensure sustainable tuna fisheries for future generations.

Tuna is a fundamentally important global food and economic resource, serving as the backbone of many countries in terms of food supply and economic stability. Ensuring sustainable and resilient tuna fisheries and wider marine ecosystems is vital to ensuring a healthy global tuna supply for the future.

Objective 1: Global tuna stocks and ecosystems are healthy.

Objective 2: Ecosystem impacts are minimized.

Objective 3: Monitoring information is strengthened.

Blue Community

We recognize that people are at the heart and center of global tuna and their rights must be ensured in all aspects of tuna supply.

Ensuring the rights of workers and communities involved in tuna fishing and supply is paramount, recognizing that all people deserve decent labour conditions and fair pay when working in the tuna supply chain.

Objective 4: Labour standards and processes for workers and communities are strengthened throughout the supply chain.

Blue Integrity

Ensuring transparent and traceable tuna is vital to ensuring responsible sourcing and compliance with the rules that secure sustainability and social rights.

Ensuring a traceable tuna supply chain and combatting Illegal, Unreported and Unregulated (IUU) fishing are key to promoting sustainable global tuna fisheries and wider marine ecosystems. Traceability ensures responsible sourcing practices, while effectively combatting IUU fishing supports lawful operators and strengthens the delivery of sustainable fisheries management.

Objective 5: Implement and monitor best practice end-to-end supply chain traceability systems

Objective 6: Tuna is responsibly harvested and sourced in compliance with the rules.

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