Our campaign for IATTC 2023 shifted from last year’s campaign on improving transparency and traceability of the tuna fishing industry in the Eastern Pacific Ocean.
Instead, our key message was to encourage IATTC to “Manage Your Albacore,” a reference to the multiple proposals on the table for accelerating harvest strategies for North and South Pacific albacore. Particularly with North Pacific albacore, there was additional pressure coming from the adoption by the WCPFC’s Northern Committee of harvest control rules as part of WCPFC’s own harvest strategy. If IATTC aligned with WCPFC, it would lead to the adoption of the first-ever Pacific-wide harvest strategy.
The social media campaign focused on pushing this message around albacore management procedures, but, instead of just focusing on the market’s perspective, highlighted the importance of these stocks to marine ecosystems, consumers, local economies and the fishing industry. We supported this primary focus with supporting content around the GTA’s other asks in FAD management and Electronic Monitoring.
There's just 1 month until decision-makers meet to discuss the management of tuna stocks in the Eastern Pacific Ocean 📅🐟 #IATTC
— GlobalTuna (@GlobalTuna) July 7, 2023
Keep a look out on our Twitter over the next few weeks for top commentary from the market's perspective on the measures up for debate! pic.twitter.com/2R4AW6xJnd
🚨 The GTA has published its asks ahead of the 101st Session of #IATTC
— GlobalTuna (@GlobalTuna) July 14, 2023
These asks represent the measures the market want to see implemented to tuna fisheries in the Eastern Pacific Ocean, securing long-term confidence in sourcing from the region 👉 https://t.co/CcEyq5TSXI pic.twitter.com/oO6DdixmgK
At sea transshipment can seriously harm efforts to clamp down on IUU fishing in the Pacific Ocean & enforce management measures.
— GlobalTuna (@GlobalTuna) July 17, 2023
That's why the GTA is calling on #IATTC to adopt 100% observer coverage onboard vessels engaged with at sea transshipment. pic.twitter.com/VlomkYDmaP
Electronic monitoring (EM) is a vital tool that helps us collect accurate data on catches & ensure compliance with management measures.
— GlobalTuna (@GlobalTuna) July 18, 2023
The market wants to see #IATTC set minimum standards for an EM program ASAP to improve confidence in the transparency of the industry. pic.twitter.com/B1Acc3dbQy
It's not as easy as updating your phone, but upgrading poorly designed FADs are so important for ocean habitats. #IATTC must improve their FAD management. See the GTA position for a way forward 👉 https://t.co/z9UCTQnJXH pic.twitter.com/joQa4DiZ8r
— GlobalTuna (@GlobalTuna) July 20, 2023
A management procedure for North Pacific albacore is close to crossing the finishing line at #IATTC this year after harvest control rules were omitted from the harvest strategy passed last year. pic.twitter.com/9X3ZePsaK7
— GlobalTuna (@GlobalTuna) July 24, 2023
It's not just the market that could be impacted by unhealthy albacore stocks.
— GlobalTuna (@GlobalTuna) July 26, 2023
Irresponsible management could one day lead to the desolation of entire tuna stocks, wrecking the livelihoods of thousands of fishermen in the #EPO. #IATTC, #ManageYourAlbacore pic.twitter.com/L9j7y8cFj0
Tuna are apex predators, consuming a wide variety of fish. But albacore are unlike other tunas, as they mainly eat cephalopods.
— GlobalTuna (@GlobalTuna) July 27, 2023
Managing how much albacore we take out of the ocean is vital to maintaining our delicately balanced marine ecosystems. #IATTC, #ManageYourAlbacore pic.twitter.com/WS06Xwdtq8
The GTA applaud the efforts of those delegations that submitted proposals to #IATTC
— GlobalTuna (@GlobalTuna) July 27, 2023
There is an impressive range of proposals across a number of areas from harvest strategies to electronic monitoring that the market is looking to see progress onhttps://t.co/Ojp4wXHx80 pic.twitter.com/88nLfjfmSs
Albacore is a commercially popular tuna, enjoyed by consumers around the world. For some, it's a vital source of protein.
— GlobalTuna (@GlobalTuna) July 31, 2023
Managing how much we remove from the ocean by implementing management procedures means we can count on it for our food security. #IATTC, #ManageYourAlbacore pic.twitter.com/szeXAE7w7n
Responsibly managed tuna stocks are not just important for keeping cans on supermarket shelves, but are just as important for keeping the people packing the cans in jobs.. #IATTC, #ManageYourAlbacore to ensure continued job security pic.twitter.com/G70zx7yQsJ
— GlobalTuna (@GlobalTuna) August 1, 2023
Tuna is fished in over 70 countries and is among the most commercially significant seafood in the world.
— GlobalTuna (@GlobalTuna) August 2, 2023
Managing stocks is crucial to the long-term prosperity of these producing nations. #IATTC, #ManageYourAlbacore pic.twitter.com/iQgro42spS
Two proposals on the table at #IATTC would advance harvest strategies for North & South Pacific albacore.
— GlobalTuna (@GlobalTuna) August 2, 2023
The market is urging delegates to follow WCPFC's lead in unlocking the sustainable management of these jointly managed stocks. #ManageYourAlbacore https://t.co/PjigqTmVVC
Last week, GTA organised a roundtable between its Partners & 15 #IATTC delegates from 6 countries - an improved attendance on last year ⬆️
— GlobalTuna (@GlobalTuna) August 3, 2023
At the meeting, 3 U.S. seafood distributors made clear their continued sourcing of tuna is contingent on sustainable management of stocks 🐟 pic.twitter.com/xA7AUJMoZX
Get the market's reaction to the 101st Session of #IATTC held last week in Victoria, Canada, featuring commentary from the GTA, Pew Charitable Trusts and Peter Adame from @lusamerica_fish. 👇 https://t.co/2BcI4bL8GJ
— GlobalTuna (@GlobalTuna) August 15, 2023