The social media for our IOTC 2022 campaign used the key message of ‘Rebuild the Yellowfin Road’ as its main focal point, with other asks forming the content to support it. The campaign kicked off with quotes and video content communicating the voice of the market, which was captured from our Partners at the IOTC Roundtable event. We introduced the ‘Rebuild the Yellowfin Road’ meme and idea, then stressed the importance that all member states needed to agree.
After speaking with our Partners, it became clear that this campaign should feature real people who would be directly affected by the decisions of the commission meeting. You can see an increased usage of photography of workers in the supply chain, to emphasise the social repercussions of the IOTC outcomes.
Through a range of more technical graphs and figures, alongside visuals and video content, we covered many aspects of the complex meeting through impactful and easy to stand graphics.
This time last year, we hosted our first ever #IOTC roundtable - an opportunity for delegations to hear the voice of the marketplace in advance of the IOTC commission meeting. Only 6 delegations from 30 Member States invited attended. What will happen this year? https://t.co/Qdylf9OoNO
— GlobalTuna (@GlobalTuna) April 14, 2022
1 month to go! The countdown to the Indian Ocean Tuna Commission #IOTC 26th Session is on. On 16 May, delegations from all 30 Member States will gather to discuss the rebuilding of Indian Ocean yellowfin tuna among other pressing issues affecting tuna species in the Indian Ocean. pic.twitter.com/mU03QPrjtk
— GlobalTuna (@GlobalTuna) April 16, 2022
This year, we're hosting another roundtable w/ GTA partners, & inviting #IOTC delegations to hear our asks. So far, it's looking like a repeat of last year in terms of attendance. With the serious matter of overfished Indian Ocean yellowfin tuna at hand, will delegations step up? pic.twitter.com/bblirRx8Fk
— GlobalTuna (@GlobalTuna) April 18, 2022
Yesterday we hosted a 30-min roundtable where IOTC delegations could hear directly from the voice of the market. But calls for a tuna catch limit in the Indian Ocean went unheard as 24 out of 30 delegations declined the invitation. Read the full statement: https://t.co/aCYiqJqJOP pic.twitter.com/P6bsV8Zn5M
— GlobalTuna (@GlobalTuna) April 20, 2022
"As delegates, you have the ability to play a crucial role in making this happen. I'm asking for your help." Hear what Peter Adame, Director of Communications & Sustainability at @lusamerica_fish, had to say to the #IOTC. #RebuildYellowfinTunahttps://t.co/1BTcU2I3dK
— GlobalTuna (@GlobalTuna) April 22, 2022
The road to rebuilding yellowfin tuna is signposted with actionable steps. This is the roadmap that the GTA is calling #IOTC delegates to follow with the ultimate objective of rebuilding overfished yellowfin tuna by 2030. Our asks: https://t.co/vg9pXLGVs8 #RebuildTheYellowfinRoad pic.twitter.com/dO42POuJaM
— GlobalTuna (@GlobalTuna) April 26, 2022
Harvest control rules (HCR) are put in place to keep fishing in check, in the interest of the long-term sustainability of fish stocks. The #IOTC must adopt additional measures to prevent continued exceedance of the HCR-derived TAC for skipjack tuna. pic.twitter.com/zIEbycA2Ug
— GlobalTuna (@GlobalTuna) April 28, 2022
#WorldTunaDay exists to “highlight the importance of managing fish stocks to maintain sustainability”. The fact it is 2 weeks before IOTC is a chance for delegations to match the strength of their own rhetoric with meaningful action #RebuildYellowfinTunahttps://t.co/Q7nprbIsLl pic.twitter.com/g6BJcAuUoG
— GlobalTuna (@GlobalTuna) May 2, 2022
As a globally traded commodity, all tuna should be celebrated but this #WorldTunaDay we're focusing on #IndianOcean yellowfin; a popular but overfished fish. The GTA is calling on IOTC delegates to agree a plan to rebuild this stock so we can celebrate it for generations to come. pic.twitter.com/Nhjw9YsuLA
— GlobalTuna (@GlobalTuna) May 2, 2022
The crisis surrounding overfished Indian Ocean yellowfin tuna not only jeopardises the future of the stock, it also puts people's livelihoods at risk. The GTA is calling for a resolution to rebuild the yellowfin stock in two generations. #IOTC #RebuildYellowfinTuna pic.twitter.com/ajYIR5VhKs
— GlobalTuna (@GlobalTuna) May 3, 2022
Last year, six nations voted against a resolution to limit yellowfin tuna catch. Without full compliance from all nations within the Indian Ocean Tuna Commission #IOTC region, any attempt to limit yellowfin tuna fishing would be in vain. #RebuildYellowfinTuna pic.twitter.com/Veh4xVsGgo
— GlobalTuna (@GlobalTuna) May 4, 2022
“When we have solid scientific advice, we have way less debate” says the EU Commissioner labeled 'the single most influential individual in Europe when it comes to setting our policy for #fisheries'. The scientific advice for the #IOTC is clear. But will there be less debate? pic.twitter.com/o6zXG3159j
— GlobalTuna (@GlobalTuna) May 5, 2022
Comprehensive observer coverage is critical to effective fisheries management. In the #IOTC area, at-sea transshipment (which is linked to IUU fishing & labour abuses) continues to rise. The GTA is calling for 100% observer coverage in all industrial tuna fisheries by 2024. pic.twitter.com/c1w4rwrmtC
— GlobalTuna (@GlobalTuna) May 5, 2022
We're talking lots about not wanting to exceed "Maximum Sustainable Yield" (MSY) in the build-up to IOTC. What does this mean? Indian Ocean yellowfin tuna has been & continues to be fished above MSY. Therefore the GTA is calling for catch to be reduced to <70% of 2020 levels. pic.twitter.com/7RCXR6wJ4A
— GlobalTuna (@GlobalTuna) May 6, 2022
How much are IOTC delegations willing to gamble on the future of Indian Ocean yellowfin tuna? The bigger the bet made at the 26th Session of the #IOTC, the better the odds are of achieving maximum sustainable yield (MSY) by 2030. #RebuildYellowfinTuna pic.twitter.com/M4QOt6V0kC
— GlobalTuna (@GlobalTuna) May 9, 2022
If #IOTC delegations agree to cut yellowfin tuna catches by 20%, there would still only be a ~50% chance we could save this stock from overfishing.
— GlobalTuna (@GlobalTuna) May 10, 2022
The science is clear: IOTC must agree to a catch cut of 30% or more in order to give Indian ocean yellowfin the best chance. pic.twitter.com/iOagJVoMtP
The GTA is calling on #IOTC delegations to agree a plan to #RebuildYellowfinTuna within two generations (approximately 10 years).
— GlobalTuna (@GlobalTuna) May 11, 2022
In 10 years we went from the skies to outer space. In 10 years we can rebuild the Indian Ocean yellowfin tuna stock. It's not rocket science. pic.twitter.com/k4XlgiKxKM
Eaten across the globe, Indian Ocean yellowfin tuna is among the world’s most valuable commodities. But its sustainability is at risk unless populations are better managed. The #IOTC must establish catch limits, harvest strategies & #RebuildYellowfinTuna before it’s too late. pic.twitter.com/iRUxuoPKB6
— GlobalTuna (@GlobalTuna) May 12, 2022
The consequences of overfishing Indian Ocean yellowfin tuna run deep. Thousands are employed in processing factories & canneries in this region. This is about protecting the yellowfin stock, but it's also about protecting the livelihoods who depend on it. #RebuildYellowfinTuna pic.twitter.com/JLpRtV150A
— GlobalTuna (@GlobalTuna) May 13, 2022
The situation of overfished yellowfin tuna in the Indian Ocean is a serious business issue. If there is a boycott on Indian Ocean yellowfin tuna due to the failure to meet consumer demands on sustainability, thousands of people's jobs are put at risk. #IOTC #RebuildYellowfinTuna pic.twitter.com/3v9xh0pGpO
— GlobalTuna (@GlobalTuna) May 13, 2022
🚨 As #IOTC delegates come to their 4th day of discussions, we published an advert in the @EconomicTimes Ahmedabad for #fishery #ministers & fish workers of #India to see, as India was 1 of the member states who objected to last year's Indian Ocean yellowfin tuna rebuilding plan. pic.twitter.com/0odR5c7fZq
— GlobalTuna (@GlobalTuna) May 19, 2022
After 5 long days the #IOTC resulted in agreements on:
— GlobalTuna (@GlobalTuna) May 21, 2022
✅ bigeye management procedure
✅ climate change measures
✅ transshipment improvements
✅ developing electronic monitoring standards
However…. 🧵
#IOTC delegations have chosen to push a catch limit for overfished yellowfin tuna down the road for yet another year, ignoring pleas from consumers & retailers.
— GlobalTuna (@GlobalTuna) May 24, 2022
The more we delay, the bigger the cut we'll need to save this stock. Read our full response: https://t.co/nB2ynJ8WUg pic.twitter.com/bluaf76sC7
A mixed bag of results at the 26th Session of the #IOTC. While a few issues on sustainable tuna fishing were advanced, the failure to make any progress on yellowfin means rebuilding this stock remains out of reach.
— GlobalTuna (@GlobalTuna) May 24, 2022
Find a full overview of IOTC outcomes: https://t.co/276ceoCurU pic.twitter.com/c0NZFi53Qc