The social media for our WCPFC 2022 campaign revolved around our core message of “Don’t lose the label.” This message encapsulated the threat that tuna fisheries in the WCPO were facing at the possible loss of the MSC certification.
We used consumer survey data, catch data and quotes from our partners to create a series of social media posts. We also utilised some clever creative concepts around the idea of “prevention,” for example placing our audience in the future where tuna is only something you can see at a museum or hear about from your grandparents or by using the domino effect, visualising the idea that without action, these fisheries are heading towards the loss of their MSC status.
Today @MSCecolabel published a factsheet outlining threats to MSC-certified Western Central Pacific #tuna. If the #WCPFC fails to make significant progress in establishing robust management measures, many MSC-certified tuna fisheries could face suspension https://t.co/AYOz8qXE0k pic.twitter.com/mg5OUtmZYS
— GlobalTuna (@GlobalTuna) July 27, 2021
The GTA supports @MSCecolabel in calling for improved harvest strategies across all #tuna stocks in the Western & Central Pacific Ocean. It'll mean all tuna sourced from this region can remain MSC-certified. But how can the #WCPFC achieve this? https://t.co/cSrV7wk7eI pic.twitter.com/K4hAAUYRku
— GlobalTuna (@GlobalTuna) July 28, 2021
Tuna fisheries in the Western Central Pacific Ocean are at tipping point & the time to act is NOW. Failure to implement #HarvestStrategies could lead to widespread loss of MSC certification for these fisheries. GTA partners are calling for action to avoid a chain of consequences. pic.twitter.com/xqiSky4EZK
— GlobalTuna (@GlobalTuna) September 6, 2021
A takeaway from our #WesternCentralPacific Fisheries Commission working group was that NGOs & GTA partners are fully aligned in what they are calling for. Together they have the power to put significant pressure on WCPFC to improve #tuna mgmt & make #HarvestStrategies a priority. pic.twitter.com/TnuBwuCCNM
— GlobalTuna (@GlobalTuna) September 8, 2021
The Global Tuna Alliance is committed to improving the sustainability of the tuna sector. Tuna from the Western Central Pacific is at risk of losing its @MSCecolabel. We therefore call on the #WCPFC to implement harvest strategies - #DontLoseTheLabel pic.twitter.com/VA0YfQOQvV
— GlobalTuna (@GlobalTuna) October 21, 2021
Consumer demand for #SustainableSeafood is undeniable. They're concerned about the environmental impact of the food they eat & #tuna is no different. We call on fisheries in the Western Central Pacific to develop effective harvest strategies before it's too late. pic.twitter.com/SllidQzKDQ
— GlobalTuna (@GlobalTuna) October 26, 2021
Tuna fisheries in the Western Central Pacific Ocean are at risk of losing their @MSCecolabel certification. We urgently call on the #WCPFC to develop effective harvest strategies to protect the sustainability of #tuna & protect the label our consumers recognise. #DontLoseTheLabel pic.twitter.com/2HX7Frt8gp
— GlobalTuna (@GlobalTuna) November 3, 2021
The global volume of @MSCecolabel tuna products has more than doubled in 3yrs. The demand for sustainable seafood isn't a passing trend; its a must-have for consumers. The WCPFC needs to listen to the voice of the market & accelerate action before it's too late. #DontLoseTheLabel pic.twitter.com/22CfqOnxJK
— GlobalTuna (@GlobalTuna) November 4, 2021
82%* of consumers believe that seafood needs to be protected for future generations. Yet in the Western Central Pacific, tuna is fished without effective harvest strategies, putting its sustainability at risk. Don’t let this be the only way future generations hear about tuna. pic.twitter.com/vTa0VHTUpA
— GlobalTuna (@GlobalTuna) November 5, 2021
112 supply chain companies - including 17 of the top 20 global retailers - have written to the #WCPFC, calling for urgent action to develop comprehensive harvest strategies across all tuna stocks, to prevent the loss of @MSCecolabel certification. https://t.co/HW9NQszA6f pic.twitter.com/e1ysz1IRX0
— GlobalTuna (@GlobalTuna) November 5, 2021
Consumer behaviour drives change. Influential retailers & supply chain companies increasingly report consumers WANT to buy sustainable products. For our partners to continue to source tuna from the Western Central Pacific, fisheries there have to be sustainable. #DontLoseTheLabel pic.twitter.com/ZFYWbYJyfn
— GlobalTuna (@GlobalTuna) November 8, 2021
82% of consumers believe that seafood must be protected for future generations. But tuna in the Western Central Pacific is facing a threat to its future sustainability. If 82% of consumers think this, we must listen to them; the WCPFC must develop effective harvest strategies. pic.twitter.com/dKJj8q1XDQ
— GlobalTuna (@GlobalTuna) November 10, 2021
Perhaps you only buy free-range eggs? Or you do a #MeatFreeMonday? Looking for the @MSCecolabel on your seafood is also a sign you’re a conscious shopper. But this label is at risk if fisheries in the Western Central Pacific fail to develop harvest strategies. #DontLoseTheLabel pic.twitter.com/N9h1XYYPSx
— GlobalTuna (@GlobalTuna) November 11, 2021
June 2023 may seem far away, but the consequences of inaction now have a domino effect. Progression continues to be put on pause, but a deadline looms. If WCPFC cannot complete its workplans by Dec 2022, fisheries in the WCPO are at risk of MSC label suspension. #DontLoseTheLabel pic.twitter.com/bPqJxFUV7P
— GlobalTuna (@GlobalTuna) November 15, 2021
This December WCPFC can demonstrate its continued leadership & management to preserve the health of tuna fisheries and avoid the risk of suspension of @MSCecolabel certifications for 27 fisheries. Learn more here: https://t.co/HW9NQszA6f pic.twitter.com/gnhzB92ntP
— GlobalTuna (@GlobalTuna) November 16, 2021
WCPFC is only RFMO with all tuna stocks in the 'green'. This December they can continue their progressive approach and establish a scientist/manager dialogue group for consideration of harvest strategy issues. Group’s first meeting must take place in 2022. https://t.co/zYBgeghDiL pic.twitter.com/nOizqe105p
— GlobalTuna (@GlobalTuna) November 16, 2021
Tomorrow morning the GTA is hosting a "WCPFC Roundtable" where our partners will set out our asks directly to delegates in advance of the 18th Session. Speakers include @PrincesLimited @Morrisons @waitrose @CoopAgriMatters and New England Seafoods. pic.twitter.com/927T63goIA
— GlobalTuna (@GlobalTuna) November 17, 2021
112 retailers, tuna suppliers urge WCPFC to adopt tuna harvest strategies https://t.co/gbiGYsA8OZ
— GlobalTuna (@GlobalTuna) November 17, 2021
Are you 1 of them? Our partners pride themselves on securing seafood from fisheries certified by the @MSCecolabel so you can shop with ease of mind. But to keep the label, fisheries in the Western Central Pacific must develop harvest strategies that protect tuna #DontLoseTheLabel pic.twitter.com/iQexjubzKn
— GlobalTuna (@GlobalTuna) November 18, 2021
June 2023 may seem far away, but the consequences of inaction now have a domino effect. Progression continues to be put on pause, but a deadline looms. If WCPFC cannot complete its workplans by Dec 2022, fisheries in the WCPO are at risk of MSC label suspension. #DontLoseTheLabel pic.twitter.com/aQB5EuDa6r
— GlobalTuna (@GlobalTuna) November 22, 2021
Last Thursday, we hosted an online roundtable where Member States from the #WCPFC listened to the asks of 5 of our partners. Delegates from #Australia, #Philippines #CookIslands #MarshallIslands & #USA heard from #NESI @PrincesLimited @CoopAgriMatters@Morrisons & @Waitrose pic.twitter.com/FBwB2nV7jf
— GlobalTuna (@GlobalTuna) November 22, 2021
Our partners want to provide their consumers with the most #SustainableSeafood. #Tuna in the Western Central Pacific is slipping through the net of #sustainable management. In order to be fished for generations to come, stocks must have effective harvest control rules in place. pic.twitter.com/QHCkejRCBl
— GlobalTuna (@GlobalTuna) November 24, 2021
#WCPFC https://t.co/HW9NQszA6f pic.twitter.com/qLHLSaIJNa
— GlobalTuna (@GlobalTuna) November 25, 2021
If, in Dec 2021, the #WCPFC can implement interim decisions on tuna harvest strategies, it would be on track to complete its workplans by Dec 2022. This would secure the sustainability of tuna fisheries in the Western Central Pacific Ocean & could mean they keep their MSC label. pic.twitter.com/hQgYBINzBH
— GlobalTuna (@GlobalTuna) November 25, 2021
Our partners want to provide their consumers with the most #SustainableSeafood. #Tuna in the Western Central Pacific is slipping through the net of #sustainable management. In order to be fished for generations to come, stocks must have effective harvest control rules in place. pic.twitter.com/FzheKVXGXe
— GlobalTuna (@GlobalTuna) November 26, 2021
Opinion: The last chance to secure sustainable future for Pacific tuna https://t.co/8W9ipgnUQJ via @chinadialogue
— GlobalTuna (@GlobalTuna) December 4, 2021
The WCPFC concluded yesterday.
— GlobalTuna (@GlobalTuna) December 8, 2021
The decisions made will have significant impacts to the MSC certified tuna fisheries in the region.
Join us on 14th Dec at 8am GMT for a "WCPFC wash-up and 2022 Forward Look" webinar.
Further details and registration here: https://t.co/5N9yo2fPWY pic.twitter.com/zmC27JfpCR
The @MSCecolabel response to the recent #WCPFC meeting:https://t.co/OLJEWvLEsV
— GlobalTuna (@GlobalTuna) December 8, 2021
A 'wasted opportunity' - what the GTA is calling the recent #WCPFC commission meeting. Despite days of talks, there have been hardly any positive steps forward & the status of 28 MSC-certified tuna fisheries in the WCPO continues to hang in the balance. https://t.co/sonzByBbMY pic.twitter.com/4in9Oy2gkl
— GlobalTuna (@GlobalTuna) December 9, 2021
Retailers have made public commitments to sourcing sustainable tuna. Without effective harvest strategies in place, these businesses will be forced to review their sourcing policies in the WCPO. https://t.co/sonzByBbMY pic.twitter.com/P21XOvfBqY
— GlobalTuna (@GlobalTuna) December 10, 2021
We hosted a webinar on the recent WCPFC meeting. Glen Holmes from @pewenvironment updated on outcomes, Camiel Derichs from @MSCecolabel explained impacts on certifications and GTA Director @drpickerell discussed market reaction and next steps.
— GlobalTuna (@GlobalTuna) December 16, 2021
Recording: https://t.co/tGEtaFrhIH pic.twitter.com/CCLi7zGKB9